Standards
How we choose products
The standard is the same across everything we sell: quality, clarity, and products that fit a long-term health plan — not a short-term trend.
Framework, not a finished policy. We haven't chosen vendors yet, so this page describes what we will look for. Specific testing partners, certificates, and manufacturer details will be added once they exist and can be verified.
It has to fit a long-term plan
Every product should make sense alongside the basics: training, daily movement, sleep, and food. If something only makes sense as a shortcut or a trend, it doesn't belong in our store.
Clear, complete labeling
You should be able to see exactly what is in a product, how much, and how it is meant to be used, before you buy. No proprietary mystery blends where we can avoid them.
Independent testing where it applies
For dietary supplements, we intend to require testing by an independent lab and to publish the certificate of analysis (COA) for each batch we sell. If a product carries a third-party certification, we'll name it and link to it. We won't imply certifications a product doesn't have.
Known sourcing and manufacturing
We want to know who makes a product and where. For dietary supplements, U.S. rules require manufacturers to follow current Good Manufacturing Practice (cGMP) regulations, and we'll ask vendors how they meet them. We'll share what we learn.
Honest marketing
We won't claim that any product diagnoses, treats, cures, or prevents a disease. Descriptions will stay factual and restrained.
Standing behind it
Clear shipping and return policies, real customer support, and a willingness to pull a product that stops meeting the standard.
Questions? Contact us at [email protected].